Atelier Biagetti And Louis Vuitton Objets NomadesSunday 17 November 2019
Part of CovetED Magazine‘s Top 100 Interior Designers, Atelier biagetti is a Milan-based studio founded by Alberto Biagetti and Laura Baldassari in 2003. The practice operates in the fields of art, design and architecture, creating objects, interiors and site-specific installations. through their characteristic method of decontextualizing visual elements, Atelier Biagetti creates a short circuit between the senses of the body, the preconceptions of the mind and the physical reality of the surrounding environment. each project that the duo creates tells a story, comparable to a short film; but instead of watching a moving image, the narrative develops between the mise en scène of the work, and the personality of the viewer – thus recounting a different and intensely intimate story to each and every individual. Today, we will be talking about their recent collaboration for Louis Vuitton Objets Nomades.
When they were asked to collaborate with Louis Vuitton for Objets Nomades we immediately thought of movement, travel, a journey. Nowadays, people see travelling either as a luxury or an inconvenience – some believe they can see the world just as well from their mobile device, which are windows onto the world and into the soul. Today, we can “virtually” travel or be anywhere, we can ride around the globe on rgb images and touchscreens. In short, our minds are constantly on the move, oblivious of space and time.
Atelier Biagetti wanted to challenge the virtual frenzy of today’s system and create an intensely physical piece, a piece that questions contemporary preconceptions and human priorities.
They wanted to examine the human necessity for a “home”, so they imagined a big table to gather around with extended family and friends, to feel the warmth of familiarity to start the journey. They wanted to take this domestic symbol of permanence and cross-breed it with something that for them is the epitome of freedom: the sea.
Nothing gives more of a sensation of liberty than the sea: the fluidity of its perpetual movement; the wild, untamed power; the wide open space stretching into infinity; the idea of what might lie beyond or even beneath it. And therein lies the key to the Anemona table.
It is a piece from another world, the world beneath the surface inhabited by strange plants and animals; the light is different, sound is different, all our senses are distorted – it is another reality.
Atelier Biagetti took this and transported it inside the domestic space creating a short-circuit between form and function, what is natural and man-made, between the permanent and the ephemeral.
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