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Swipe Right On CovetED And Find out What Happened at Tinder After DarkMonday 1 January 2018
Swipe Right On CovetED And Find out What Happened at Tinder After Dark – We guess Tinder’s goal is common knowledge. There’s no rocket science behind the popular dating app’s agenda. But what if it could target fashion design? We’re not talking about matchmaking design personalities, that they can do it themselves. But what if for one night, during a major design event, Tinder would gather several fashion design personalities and throw a themed party? Hence Tinder After Dark. During Art Basel Miami Beach 2017, the popular dating app allied with Daily Front Row and threw a devilishly good fashion-themed party. This leaves us a mere simple question: will you swipe right on CovetED Magazine and find out more?
The event was held at the Faena Amphitheatre at Miami Beach, Florida, and had the presence of several fashion personaities. The event was organized by Daily Front Row and had tinder-inspired wall projections, photo booths and great playlists by DJ Isaac Likes and Chromeo’s Dave 1. A cheeky feature on the event was the creation of faux Tinder profiles, inspired by famous quotes by the best fashion designers. For example, there was one that said “Typically, my $15,000 cat is perched on my lap. I’m very much down-to-earth, just not this earth”. Can you guess the author? No? Well, it was once said by the one and only Karl Lagerfeld.
Well, there’s one big question pending regarding the event: why did the popular app come to Basel this year? “Art and tech have become increasingly intertwined and we felt it was essential for Tinder to be at the epicentre where these two industries come together,” Lauren Probyn, global director of marketing and events, told The Daily.
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Fashionistas such as Giampaolo Sgura, Romeo Hunte, Alexandre Assouline, Charlotte Bickley, Alyson Cafiero, Moti Ankari, Angel Zheng, Lorenzo Martone, Daniel Lismore, Cesar Casier, CR Fashion Book’s Joshua Glass, Lauren Foster, Timo Weiland, Chris Lavish, and Tinder’s Lauren Probyn and Addison Culler brought their profiles to the event.
Although the event was full of chic, stylish singles, ready to mingle, there’s no data on how many matches were made. But one can imagine, can you?
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Source: Daily Front Row