Dolce Gabbana’s Tokyo Flagship Store by Gwenael Nicolas

Luxury fashion brand Dolce Gabbana has announced a major new flagship store in the exclusive Aoyama neighborhood of Tokyo, Japan. The theme of the concept store is “light & shadow”, which is designed by Curiosity Studio.

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The firm’s design mixes shades of vivid luminosity with seductive obscurity, an effect that extends throughout the store’s 550 square meters. This gorgeous store reminds Aladdin’s cave of treasures, where light or lack thereof and casts new perspectives on the brand’s luxurious range.

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The first floor is reserved for the men’s formal wear, women’s evening wear, and footwear. On the other hand, the men’s and women’s ready-to-wear collections are displayed on the ground floor, alongside the designer’s accessories and small leather goods.

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There are 400 moving spotlights all over the magnificent store. They are in constant transition, alternatively illuminating and concealing targeted displays. Using the artistic technique of chiaroscuro as a point of reference, Gewnael Nicolas has created an interior caught in constant contours of light and dark, a world of theatrics in perpetual flux. Also, golden staircase in the center of the room leads shoppers up to the second level.

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The glitter of the store continues also outside, where the exterior is wrapped entirely in Arabescato marble, excluding only the Dolce & Gabbana title pane above the door, which is cut from black Carrico marble.

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