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Discover Zara Flagship Store by Matteo Thun + Partners in MilanMonday 20 March 2017
Discover Zara Flagship Store by Matteo Thun + Partners in Milan – Zara is the internationally renowned Spanish fashion chain, offering on-trend house-brand clothing, shoes and accessories. And who doesn’t know Zara, right? And since all the spotlights are turned to Milan, which is preparing the grand celebration of design during Salone del Mobile, Covetedition combined these two great news and invites you to discover the amazing interiors of the recent Zara Flagship.
Designed by Matteo Thun and starting from February, ZARA Flagship store in Corso Vittorio Emanuele welcomes customers in a fresh entrance scenario.
Starting with the flexible installation, eco-efficiency in retail projects is the main principal of ZARA and key to the works of Matteo Thun. The concept for the entrance installation has been designed as a timeless flexible tool for giving the different frequently collections attractive stages throughout the year.
Before ZARA selected the beautiful 4.000 sqm space from the thirties and converted it into the ZARA flagship in Milan, the building hosted a theatre and later the ‘Astra’ Cinema for many years. The inviting double staircase entrance featuring marble; brass historical mosaics and an exceptional gold cupola presenting an impressive Murano chandelier on the ceiling was kept from the historical settings and is now the scenery for the new installation for 2017.
Matteo Thun’s installation takes up the history of the building, the culture of Milan the theme ‘theatre’ as the basis of the installation’s concept. The modular, dynamic structure acts as kind Arc de Triomphe inviting the customer to pass through into the main store. The architect creates a visual connection with the original detailing of the layout in a contemporary way and gives the clothes a contemporary platform by keeping the emotional atmosphere of the historic space.
Recalling the feel of a set design in a theatre Matteo Thun’s installation transforms the mannequins in actors, the visitors become the audience. The installation for the foyer of ZARA Flagship store leaves the clothes the stage.
Team: Matteo Thun, Elena Pelosi and Benedetto Fasciana
Address: Corso Vittorio Emanuele II, 11, 20121 Milano, Italy
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Photo credits: ©Fabio Tempestini