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Adidas x Stella McCartney Unveils New Ultraboost SneakersSaturday 31 March 2018
Adidas x Stella McCartney Unveils New Ultraboost Sneakers – The Stella McCartney and Adidas partnership continue to flourish like no other. This time, the duo unveiled a new line of Ultaboost shoes that are just unbelievably good. The best part? They’re eco-friendly.
Crafted with style and sustainability in mind, the running silhouette is designed not only to provide comfort throughout every workout but also to benefit our planet. The silhouette is a part of the sports giant’s partnership with Parley for the Oceans. Upcycled from plastic waste from the coastal areas of the Maldives, the high-performance Parley Ocean Plastic yarn is knitted into the shoe’s breathable Primeknit upper.
“We are working with Parley to prevent plastic entering our oceans and transform it into performance sportswear. Spinning the problem into a solution. The threat into a thread.” – Adidas
Arriving in two new colourways, the sock-like sneaker is both effortlessly chic as well as perfect for high-performance activities and movement. Arriving in a colourful purple as well as an all-white iteration, there’s a version suitable for everyone. Both shoes sit atop a crisp, white BOOST sole unit, providing maximum comfort. Additionally, the brand has also released an additional pair of Adidas by Stella McCartney sneakers, coming with Velcro straps in a black and white colourway.
These three iterations add embroidered details that offer a sophisticated look to the sans-cage runner – an already existing model. Each selection comes with two “Stella McCartney” embroidered details that adorn both the heel and tongue tabs in matching fonts which have become customary with this pairing.
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