All You Need to Know About Salone Del Mobile.Milano Shanghai! – We already showed you what you can’t miss at this year’s Salone del Mobile.Milano Shanghai, but now we will look closer to the events of this international benchmark for creativity and design, and an unparalleled showcase for Made in Italy products and the Italian Way of Living in Shanghai.
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This is a special and spin-off edition of the famous ISaloni Event that’s held every April on Milan! That’s why it is brought to the Chinese market by the international platform for furnishing that is the Salone del Mobile.Milano, that also showcased last October a similar event in Moscow: iSaloni Moscow!
The major purpose of this event is to showcase a selection of top Italian companies, representing the pinnacle of Made in Italy and top quality manufacturing, providing the Chinese Market a unique experience, and with an exhibition designed to introduce the Chinese Visitors to the beauty, the quality, the luxury and the elegance of the Italian Way of Living.
This event will be once again held at the Shanghai Exhibition Center on November 22nd-24t! Thus three days will provide a bunch of design insights and luxury furniture for you to appreciate, and all of them are selected following the same style categories as those showcased in Milan: Design – products embodying functionality, innovation and great looks; xLux – products that marry classic elegance and contemporary design.
This year’s exhibition’s programme includes a number of opportunities for listening and exchange with the Master Classes, an event consolidated by the Salone del Mobile.Milano, in which leading Italian and international architects share with the public their thoughts and views on hot topics concerning the development of the sector in China and in the world. This year this masterclasses will be held by three internationally renowned Italian architects – Michele De Lucchi, Stefano Boeri and Roberto Palomba – in dialogue with equally talented Chinese designers Yung Ho Chang, Liu Yichun and Furong Chen.
SaloneSatellite Shanghai, which provides another opportunity for dialogue, will be back, brimming with expectation and projects from talented designers under 35, as young Chinese designers, university and design school students showcase their projects. The top three, chosen by a jury of sectoral professionals, will receive SaloneSatellite Shanghai Awards and an invitation to take part in the 2019 edition of SaloneSatellite in Milan.
But one of the most important parts of this event is, in fact, the exhibition of furniture. You’ll be glad to know that the protagonists of the new edition will be 119 top Italian brands (72 design brands and 47 xLux/Classico Brands) chosen to showcase their very best products for a total immersion in the beauty and quality, luxury and elegance of Made in Italy. From Missoni to Cavalli Home, all the major Italian brands will be there and you won’t regret a visit!
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