IMM Cologne 2020: What Pure Editions will be About!

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IMM Cologne 2020 is one of the most anticipated events of the upcoming year and without a doubt, it’s one of the most expected events for those who will want to refurbish their homes. Among many of the factors that manage to fascinate many interior design enthusiasts, we can point to the Pure Editions part of the event. CovetED will be taking you through a tour into what this part of the event will consist upon.

All photo credits belong to IMM Cologne

Pure Editions consists of a dynamic, compact format at IMM Cologne 2020 which will be featuring new ideas from many dreamers and designers who are providers of visionary furniture and interiors’ concepts. These elements will be presented in a dark backdrop that provides a theatrical ambience that creates a staging design for these products.

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We can consider Pure Editions as IMM Cologne‘s platform for creative brands. These aspiring design visionaries will be displayed right next to each other, inviting any interested onlookers to take a look at these elements. This is the second format within the Pure Editions segment in which visionary design and ambitious brands are seen as equal actors in the design process.

This part of IMM Cologne 2020 will serve as creative statements by designers and brands in diverse areas such as furniture, lighting, classics and including original design objects. It’s something to be experienced like a gallery for the design icons. It’s a unique experience which will allow design enthusiasts to take a good look at the potentials of the industry.