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Everything You Need to Know About Atelier BrücknerWednesday 19 June 2019
The Atelier Bruckner conceives and designs spaces for brands, exhibitions, trade fairs, and museums. From content and messages, they are able to develop surprising ideas as well as creating memorable design concepts that set international standards. Today at CovetED we tell you all the reasons why you should be following their work closely.
Every project starts with an analysis of content, stories, and information. Workable notions, concealed “images” relevant to design and cross-connections in the content are investigated in detail. A common denominator, a golden thread, a “plot” – which forms the basis of any conception – is then defined.
The resulting dramaturgy is translated into space narratively and for the senses with the help of the instruments of design. Content and information become intensively told stories that are absorbed and internalised intuitively and reflexively – or sometimes merely playfully.
The creative process is based on a creative structure that was developed by Uwe R. Brückner and sees itself as an autonomous scenographic methodology. In the Atelier, it is a strategy for the creative process and the work of design, while also serving as a set of instructions and navigation system.
It makes it possible to analyse complex projects and their requirements in order to develop a plot, a storyboard and an ‘orchestral score’, to design a highly stimulating sequence of experiences and coherent narrative spaces, to make the design a reality and to document the result in a way that has utility for everyone involved.
We are proud of about 200 national and international awards. They prove our worldwide success and are thank as well as incentive for our teams who realise individually each project with creativity and engagement.
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